THEN & NOW.
CURRENT
Chief Creative Officer
RIESTER ADVERTISING, RIESTER RX
Phoenix, Los Angeles, Park City,
Washington, DC
riester.com
SKILLS
• management & creative leadership
• budget and resource planning
• purpose definition
• creative strategy
• creative development
• IP development
• copywriting
• art direction
• photo and film production
• brand guidelines
• integrated marketing
• brand advertising
• experiential marketing
• brand partnerships
• influencer content
• retail marketing
• direct marketing
• digital marketing
• social media marketing
• customer relationship marketing
• direct response media
• new and emerging technologies
ACHIEVEMENTS
I helped build trust, brands, teams, agencies, startups and careers.
I helped transform traditional agencies into multidisciplinary communication agencies.
I helped make Jaguar the fastest selling car brand in the U.S. (Bloomberg).
I helped RiesterRx win the Healthcare Marketing Company of the Year 2024 award (Healthcare Business Review).
I helped Land Rover achieve its best sales month ever and drive brand loyalty to all-time highs (Silver Effie).
I helped Red Bull achieve the highest market share of any energy drink in the world (MR Research).
I helped people in Arizona to live healthier lives.
I helped LGBTQIA2S+ take control of their sexual health and strive for an STI-free future.
I helped fight climate change in California with a campaign that outperformed 8 years in 6 month.
I helped develop social campaigns used by Facebook and Google as best-in-class studies.
I helped create a body of work that has significant cultural impact beyond advertising.
I helped judge work at various international award shows.
I helped win over 100 awards (One Club, New York Festivals, D&AD, Art Directors Club, and Effies,…)
I spoke live on TV about the positive impact of creative advertising.