California Financing Authority - Campaign

By funding green energy, efficient technology, and clean transportation projects the authority helps California fight climate change and air pollution . But the program was underperforming for years. We developed a campaign with the simple message "Green Means Go" to drive visitors to an engaging website with actionable steps to make their spaces more sustainable through in-expensive loans for energy efficient upgrades. In a single calendar year (2023), the campaign achieved more than 50% of the total loans completed by the campaign in the previous eight years.

Illustration: Studio Jeremyville
Music: Aron Orosz