EōS Fitness – Brand Campaign

Since EōS Fitness was founded, the company has grown aggressively and currently operates 125 locations in Texas, Arizona, Florida, Nevada, Southern California and Utah, with plans for further expansion. They have consistently advertised their low price and the high quality of their equipment.

But with the current price war in the industry, EōS has had to reposition itself: EōS as a place for those with willpower. Introducing: Will, a friendly little character with the power to get the workout done. No matter what.

Results so far: 90% watch rate on YouTube, of those. 99% of views were from non-subscribers. 70% engagement (organic Instagram). 21% lower cost per membership. Over 50% on landing page were new users. Thanks, Will.

Production: Taylor James