Land Rover – Atlantic Brand Partnership

The visceral feeling of driving a Range Rover on the winding roads of Angeles Crest Highway, high in the San Gabriel Mountains, is an inspiring experience. We invited award-winning composer Hans Zimmer to embark on this very journey with the goal of creating a score inspired by and unique to this unparalleled drive. The video has garnered 8.4 million video views and the social actions are a staggering 1,451% above benchmark. The project was named Ad Week's Ad of the Day, selected as an editor's pick in Ad Age.

Production: Park Pictures
Director/ DP: Christian Weber