University of Arizona – Student Campaign

Only the curious have something to find. So it's no coincidence that insatiably curious minds find themselves at the University of Arizona, dedicating their lives to wonder.

Results: Engagement with the new campaign on social channels increased by 46% year-over-year, compared to the previous creative. The landing page conversion rate increased by 42% vs. the previous year.

Director: Trevor Paperny
Production: Productions52