Red Bull – OOH Activation

How do you communicate with the tech community in Silicon Valley, which is in constant need of energy? You speak in their language: 52 65 64... translates as Red Bull Gives You Wiiings.

In addition to OOH, we used social media to spread the word. We challenged the community with a simple sweepstakes written entirely in code. The 20 fastest correct responses received a 24-pack of Red Bull for their team.